How to Use Infographics in Your Marketing
Here at Galart we love art and we love marketing, so in today’s post we are going to combine the two and discuss how to use infographics in your marketing.
The proliferation of mobile internet access and the constant availability of information have reduced the attention span of an average individual. In the digital era, marketers have to think creatively to cut through the clutter and be heard by their target audience.
Using infographics in your digital marketing campaign is a refreshing way to grab more eye attention and even render a viral status to your content.
Infographics—the psychology behind It
- Human beings process visuals faster than words
History teaches us that humans have always been aligned towards visual art. Cave paintings and hieroglyphics are ample proof of this. The advent of social media networks and internet-capable handheld devices with supreme visual features have provided this form of marketing global success.
- The allure of color
Variations of colors used in visual communication can elicit a specific reaction or emotional behavior from a viewer. This could also influence his or her subsequent course of action, such as a purchasing decision.
Before we look at how to use infographics in your marketing, let’s look at why you should use infographics.
Why should infographics be part of your content marketing strategy?
- Greater chances of catching the audience’s attention
Research shows that visuals are easily processed by human beings. On the other hand, written language allows infinite word combinations that render an in-depth analysis of the subject. Combining text and graphics allows marketers to take advantage of the strengths of both these forms of communication.
- Improve brand identity and awareness
If used effectively, infographics can increase your site visits by at least 12%.
- Assist in popularizing content
Compelling visual content attracts people to an extent that they would think about sharing the same within their circles on social media. This could really make your content go viral!
- Improve search marketing results
Viral content can generate backlinks that boost your search rankings. If you also add highly targeted keywords to your infographic titles and descriptions, the chances of these showing up on top of searches are increased.
- Portability and comprehension
Infographics are easily portable and can be embedded without too many issues. Studies have shown that visual communication is more relevant to at least 67% of consumers and will grab their attention faster than ordinary text. Moreover, the short and simple text that accompanies visuals makes infographics more palatable to non-English speaking global readers.
How to use infographics in your marketing effectively
Infographics enable you to weave an emotive story that stands above the sea of information around your target audience. Here are some pointers how to use infographics in your marketing effectively.
Select the right topic
When choosing a topic, refrain from touting your company; instead, cover a trending topic in your industry that will encourage sharing. You can refer to Google Trends, LinkedIn Pulse, RSS aggregators and Twitter hashtags to narrow down on hot topics.
For ideas, browse through the varying styles of infographics available today, and focus on the ones that are relevant to your industry. Instructional infographics are helpful in listing the steps involved in a task. Timeline infographics demonstrate the evolution of things like technology or philosophies. Comparison Infographics accomplish a side-by-side comparison of two concepts.
You can explore options of repurposing old content that was well-received. Even customer survey data that provides helpful insights into your domain will transform into effective infographics.
If a topic has two polarizing arguments, pick one side and create an infographic without being offensive. Fervid responses are good for audience engagement.
Good research is the baseline of a strong infographic.
Focus on survey data, statistics, and sales reports to provide you fuel for the infographic. However, ensure that your facts and statistics are up-to-date and obtained from credible sources. Also, cite your sources in the infographic footer for the legitimacy of the information.
Include quotes from industry experts and thought leaders to boost the credibility of your infographic. Quotes (particularly humorous ones) are a great way to incorporate a human angle to your argument.
Write a powerful narrative
Think visually while writing for your infographic. Using a copywriter who has a background in graphics or design is a good idea. A great infographic does not hinge on flashy wordplay, but it needs a substantial amount of visual thinking.
Create a narrative that fluidly moves, allowing your readers to easily imbibe the argument and arrive at your conclusion.
Always proofread your narrative to eliminate spelling and grammatical errors. You can also request another person to proofread, for a fresh perspective.
Design the infographic
Do not clutter your infographic with images and text. Incorporate areas of negative space around the elements to improve readability. An infographic is usually 800-1000 pixels wide and longer than that in length. When you add more content, expand it vertically for ease of viewing and sharing.
Colors and text fonts
Select a color palette that aligns with the theme of your infographic. The color scheme should only include 2-4 colors. Any more than this could clutter the design.
When choosing fonts, select two (no more than three) that are most suited to the background and theme.
Do not overly brand your infographic. Just include your company logo and website in the footer of the infographic.
Promote your infographic
When thinking about how to use infographics in your marketing, you must spend a considerable amount of time promoting your infographics.
The following tips will ensure that your infographic creates a good amount of engagement.
- Optimize your landing page to include social media buttons below the infographic for ease of sharing. Also provide the HTML embed code below the visual so that viewers can easily feature it on their websites if needed.
- You can also display your infographic at directories that have a large reach. Just follow the submission instructions on the website before doing so.
- Reach out to bloggers who have written on the same topic and share your infographic with them. If it is an awesome piece of work, they may be interested in featuring it on their blog or provide you backlinks.
- You can also send your infographics to your mailing list and post it on social media, with a link back to your landing page.
- Submit your infographic to high quality infographic submission sites like awesomeinfographics.com.
If your business wants to be successful in the digital era, content marketing is an essential. Using infographics is an effective content marketing strategy that uses relevant and educational visuals that are also enjoyable. This makes it one of the most effective digital marketing tools, as well.
I hope that you have learned how to use infographics in your marketing so that you can begin to put this form of visual art to work for your business.
What better way to end an article on how to use infographics in your marketing than with an infographic!