How to Choose a Niche for Marketing – Ideas are Everywhere!
One of the most important steps in building a business and having a product or brand to market comes down to choosing a niche.
I realized today, as I was walking around the city, that niches are literally everywhere if you keep your eyes open.
I stopped into the Matcha Cafe to get my daily Matcha Latte and I sat there enjoying the drink, I realized that Matcha would probably make a good niche.
So I fired up my laptop and started doing some research and what I found was that there are a number of websites that are marketing Matcha.
The one that I liked the most is MatchaConnection.com.
They provide a great deal of information about Matcha Green Tea Powder so that their readers can make an educated decision about which Matcha to buy.
So, how do you find a niche like Matcha?
Let’s take a look at how to choose a niche for marketing.
Get out a piece of paper and a pen and make a list of everything that interests you. Put everything down that you have a lot of knowledge about and also put down everything that you would like to learn about.
A lot of choosing a niche advice focuses on keywords, keyword tools, and research right from the start.
It can be confusing and if it seems like they’re trying to sell you some keyword research app, they probably are!
“Find a keyword at least 5,000 searches per month”
“You need my software to do keyword research”
“Make sure the competition isn’t too strong”
When you try to mimic the strategies, things just don’t quite work out. So let’s keep it simple…
Your ultimate goal is to help people gather product information so they can eventually buy something.
Why not go directly to the source: Amazon.
In the days when I first got started with niche sites, I wanted to make it as easy as possible. And avoid my previous mistake of picking a lousy niche. I used this technique to create a niche site that made $10,791 in under 6 months.
The best part?
I started the site completely from scratch.
It was my first Amazon Affiliate site.
I used this technique to find a great product that people really wanted to buy.
And it’s so simple that YOU can do the same thing by the end of this weekend. Here is how it works:
Step 1: Go to Amazon.com and navigate to a department. (Such as “Sports and Outdoors”)
Step 2: Go to a sub category. (Such as “Yoga”)
Step 3: Start diving down deeper. Look at specific product categories. (Such as “Mats”, “Towels”, “Blocks”, “Straps”, or “Starter Sets”). You’ll see top rated products right there.
This works so well because Amazon knows consumers better than they know themselves. The best and top rated products are right there for you to see…
For EVERY SINGLE category. And subcategory.
All you have to do is look. The biggest danger with this is that you’ll get TOO MANY ideas. 🙂
The technique works great if you’re starting a new site or if you’re looking for new product ideas for an existing niche site.
Of course there is a lot more than finding the right niche:
How do I find the right keywords to target?
How do I publish great content for reviews?
How do I get traffic to my site?
How do I promote my site?
We will cover all of these things in our next niche marketing post.