One of the most important steps in building a business and having a product or brand to market comes down to choosing a niche.
I realized today, as I was walking around the city, that niches are literally everywhere if you keep your eyes open.
I stopped into the Matcha Cafe to get my daily Matcha Latte and I sat there enjoying the drink, I realized that Matcha would probably make a good niche.
So I fired up my laptop and started doing some research and what I found was that there are a number of websites that are marketing Matcha.
The one that I liked the most is MatchaConnection.com.
They provide a great deal of information about Matcha Green Tea Powder so that their readers can make an educated decision about which Matcha to buy.
So, how do you find a niche like Matcha?
Let’s take a look at how to choose a niche for marketing.
Get out a piece of paper and a pen and make a list of everything that interests you. Put everything down that you have a lot of knowledge about and also put down everything that you would like to learn about.
A lot of choosing a niche advice focuses on keywords, keyword tools, and research right from the start.
It can be confusing and if it seems like they’re trying to sell you some keyword research app, they probably are!
“Find a keyword at least 5,000 searches per month”
“You need my software to do keyword research”
“Make sure the competition isn’t too strong”
When you try to mimic the strategies, things just don’t quite work out. So let’s keep it simple…
Your ultimate goal is to help people gather product information so they can eventually buy something.
Why not go directly to the source: Amazon.
In the days when I first got started with niche sites, I wanted to make it as easy as possible. And avoid my previous mistake of picking a lousy niche. I used this technique to create a niche site that made $10,791 in under 6 months.
The best part?
I started the site completely from scratch.
It was my first Amazon Affiliate site.
I used this technique to find a great product that people really wanted to buy.
And it’s so simple that YOU can do the same thing by the end of this weekend. Here is how it works:
Step 1: Go to Amazon.com and navigate to a department. (Such as “Sports and Outdoors”)
Step 2: Go to a sub category. (Such as “Yoga”)
Step 3: Start diving down deeper. Look at specific product categories. (Such as “Mats”, “Towels”, “Blocks”, “Straps”, or “Starter Sets”). You’ll see top rated products right there.
This works so well because Amazon knows consumers better than they know themselves. The best and top rated products are right there for you to see…
For EVERY SINGLE category. And subcategory.
All you have to do is look. The biggest danger with this is that you’ll get TOO MANY ideas. 🙂
The technique works great if you’re starting a new site or if you’re looking for new product ideas for an existing niche site.
Of course there is a lot more than finding the right niche:
How do I find the right keywords to target?
How do I publish great content for reviews?
How do I get traffic to my site?
How do I promote my site?
We will cover all of these things in our next niche marketing post.
We all know that there are some tried and true marketing rules that are important to use in our everyday business dealings, but time and time again I see marketers missing the importance of these 3 simple rules of marketing.
As I look at businesses today, I see so many that really don’t understand the first thing about marketing. I’m talking mainly about very small businesses her, but I also see it in big business as well.
Most very small companies are started by business people that really only know how to do one thing well. Think about the guy that starts a local pizza shop.
He knows how to make amazing pizza, but if he doesn’t learn some basic marketing, no one is going to know that he makes the best pizza.
So it is important for all businesses to have at least some basic knowledge of marketing and for that reason, I have decided to write this post and illustrate 3 of the most important marketing rules, in my opinion.
3 Marketing Rules
1. Reciprocity – Rule of reciprocity has to deal directly with human nature. Basically this rule states that it is in our nature to reciprocate after something has been done for us. As a business, this means that you should be giving stuff away!
I know what your thinking, if I give my stuff away, how I am I going to make any money?
You need to think outside of the box a little here.
You don’t have to give away your products or services, but maybe something related to them.
Perhaps a free consultation that will determine whether the prospect needs your service and why.
Or maybe a digital download that shows a prospect how to use your product effectively.
When you give a prospective customer something of value, it helps to build a relationship and establishes reciprocity, where the prospect then feels an obligation to become your customer.
2. Social Proof – Social proof has been around since long before social networks existed. Basically social proof is establishing that other people are using your product or service and raving about it.
The very first example that comes to mind is testimonials. If you are not using testimonials in your business, then you are not using your marketing skills to their fullest.
Another example of social proof is reviews. If you look at the largest retailer in the world, Amazon, they are masters at social proof.
Think of the last time you shopped at Amazon. If you didn’t read the reviews about the product that you were considering purchasing, then you are in the minority.
3. The Rule of Sevens – The rule of sevens is one of the marketing rules that I learned way back in college and it is still incredibly important today.
This marketing rule states that the average customer has to see your product or message at least seven times before deciding to purchase.
I see so many businesses that give up on a customer or a campaign too early. You have to stick with it and make sure that your prospects have had ample opportunity to investigate and decide on your product and service.
Don’t be one of those businesses that is only good at one thing. It is a very competitive marketplace out there regardless of your niche.
In order to survive in today’s competitive climate, you must be good at many things.
Put these 3 marketing rules to work in your business today and begin to see the effects of their power in increasing your sales and customer retention.
Two of my favorite things are art and marketing, so today I am going to combine my two interests and write about the art of the sale.
Let’s face it, marketing is nothing more than finding a way to get conversions. And what are conversions?
Yes, they are sales.
Many marketers will tell you that selling is an art form, yet many others will say it is not an art, it is a skill.
I will take that one step further and profess that selling is a skill, but when perfected, it is an art form. Otherwise, what other explanation would there be for the highly skilled salesman that makes many more sales than another highly skilled salesman in the same field.
I’ll give you the explanation…
The more successful salesman has perfected his craft to the point that it is an art form.
Some authorities on the subject disagree.
According to this article in Forbes, selling is not and art, but rather a skill that can be learned by anyone.
Here are some suggestions for mastering the art of the sale:
- Find your customers problem and offer them a solution.
- Show your customer the difference that your product or service will make in their lives.
- Provide your customer with value and remember that value is not the cheapest product.
- Don’t sell your product, sell the problem that your product solves.
I think most of us have had at least one terrible sales experience and probably more than one.
Think back. Was it a lack of skill or a lack of artfulness that made that experience so bad.
In his book, “The Art of the Sale”, Philip Delves Broughton suggests that “”It holds that in a properly functioning democracy, no matter the condition of your birth, if you can sell, you can slice through any obstacles of class, status, or upbringing in a way inconceivable in more hidebound societies,” Mr. Delves Broughton writes. “Selling well, in this view, is also a reflection of a healthy character. It means you are the sort of person people are drawn to—hardworking, clean living and trustworthy.”
That may be the whole key to the art of the sale…
To be the kind of person that is hard working, likeable, and trustworthy.
I really enjoyed Mr. Delves Broughton’s book and highly recommend that you add it to your reading list. It is available at Amazon.com.
So the art of the sale is of great importance to everyone, regardless of your profession. If you really think about it, we are all in sales at one time or another. Some of us will sell products, some information and some of us will have to sell ourselves to a prospective employer or the college or university we wish to attend.
At the end of the day, we are all involved in sales in one form or another and every individual could benefit from the art of the sale!