We all know that there are some tried and true marketing rules that are important to use in our everyday business dealings, but time and time again I see marketers missing the importance of these 3 simple rules of marketing.
As I look at businesses today, I see so many that really don’t understand the first thing about marketing. I’m talking mainly about very small businesses her, but I also see it in big business as well.
Most very small companies are started by business people that really only know how to do one thing well. Think about the guy that starts a local pizza shop.
He knows how to make amazing pizza, but if he doesn’t learn some basic marketing, no one is going to know that he makes the best pizza.
So it is important for all businesses to have at least some basic knowledge of marketing and for that reason, I have decided to write this post and illustrate 3 of the most important marketing rules, in my opinion.
3 Marketing Rules
1. Reciprocity – Rule of reciprocity has to deal directly with human nature. Basically this rule states that it is in our nature to reciprocate after something has been done for us. As a business, this means that you should be giving stuff away!
I know what your thinking, if I give my stuff away, how I am I going to make any money?
You need to think outside of the box a little here.
You don’t have to give away your products or services, but maybe something related to them.
Perhaps a free consultation that will determine whether the prospect needs your service and why.
Or maybe a digital download that shows a prospect how to use your product effectively.
When you give a prospective customer something of value, it helps to build a relationship and establishes reciprocity, where the prospect then feels an obligation to become your customer.
2. Social Proof – Social proof has been around since long before social networks existed. Basically social proof is establishing that other people are using your product or service and raving about it.
The very first example that comes to mind is testimonials. If you are not using testimonials in your business, then you are not using your marketing skills to their fullest.
Another example of social proof is reviews. If you look at the largest retailer in the world, Amazon, they are masters at social proof.
Think of the last time you shopped at Amazon. If you didn’t read the reviews about the product that you were considering purchasing, then you are in the minority.
3. The Rule of Sevens – The rule of sevens is one of the marketing rules that I learned way back in college and it is still incredibly important today.
This marketing rule states that the average customer has to see your product or message at least seven times before deciding to purchase.
I see so many businesses that give up on a customer or a campaign too early. You have to stick with it and make sure that your prospects have had ample opportunity to investigate and decide on your product and service.
Don’t be one of those businesses that is only good at one thing. It is a very competitive marketplace out there regardless of your niche.
In order to survive in today’s competitive climate, you must be good at many things.
Put these 3 marketing rules to work in your business today and begin to see the effects of their power in increasing your sales and customer retention. Read More
Two of my favorite things are art and marketing, so today I am going to combine my two interests and write about the art of the sale.
Let’s face it, marketing is nothing more than finding a way to get conversions. And what are conversions?
Yes, they are sales.
Many marketers will tell you that selling is an art form, yet many others will say it is not an art, it is a skill.
I will take that one step further and profess that selling is a skill, but when perfected, it is an art form. Otherwise, what other explanation would there be for the highly skilled salesman that makes many more sales than another highly skilled salesman in the same field.
I’ll give you the explanation…
The more successful salesman has perfected his craft to the point that it is an art form.
Some authorities on the subject disagree.
According to this article in Forbes, selling is not and art, but rather a skill that can be learned by anyone.
Here are some suggestions for mastering the art of the sale:
- Find your customers problem and offer them a solution.
- Show your customer the difference that your product or service will make in their lives.
- Provide your customer with value and remember that value is not the cheapest product.
- Don’t sell your product, sell the problem that your product solves.
I think most of us have had at least one terrible sales experience and probably more than one.
Think back. Was it a lack of skill or a lack of artfulness that made that experience so bad.
In his book, “The Art of the Sale”, Philip Delves Broughton suggests that “”It holds that in a properly functioning democracy, no matter the condition of your birth, if you can sell, you can slice through any obstacles of class, status, or upbringing in a way inconceivable in more hidebound societies,” Mr. Delves Broughton writes. “Selling well, in this view, is also a reflection of a healthy character. It means you are the sort of person people are drawn to—hardworking, clean living and trustworthy.”
That may be the whole key to the art of the sale…
To be the kind of person that is hard working, likeable, and trustworthy.
I really enjoyed Mr. Delves Broughton’s book and highly recommend that you add it to your reading list. It is available at Amazon.com.
So the art of the sale is of great importance to everyone, regardless of your profession. If you really think about it, we are all in sales at one time or another. Some of us will sell products, some information and some of us will have to sell ourselves to a prospective employer or the college or university we wish to attend.
At the end of the day, we are all involved in sales in one form or another and every individual could benefit from the art of the sale! Read More
Succeeding in internet marketing can be rather tricky because there is so many competitors out there, still internet marketing remains one aspect of online branches that can be incredibly lucrative. If you want to learn more about internet marketing you have come to the right place!
Why Internet Marketing Is Important?
On the off chance that you need to be fruitful at your business you will need to deal with your advertising abilities. So as to improve your prosperity, you will need to stay aware of the present patterns and utilize the Internet promoting as your method for publicizing. There are various strides which may help you to chip away at your Internet showcasing aptitudes, nonetheless, the best formula for achievement is to constantly take a shot at your abilities and on your advertising. Just through constant work and duty will you have the capacity to accomplish astounding results.
- Your Customers Are The Number One Priority!
It is enormously vital that you indicate admiration to your clients in each conceivable way. Not just that your clients will sense your genuineness, yet they will likewise welcome your appreciation. Keep in mind that deceitful techniques that are frequently utilized, for example, spamming and fake promoting, will regularly lead you into a deadlock with regards to connecting with clients. Your Internet showcasing procedure will must be centered around your clients, and you ought to do all that you can keeping in mind the end goal to make them feel good with your image and your organization. On the off chance that your clients figured out how to remember you as something they need and feel identified with, you will accomplish better results with your deals.
- Customers’ Needs And Expectations!
Your clients ought not be tormented with Internet advertising, or constrained into purchasing something that they needn’t bother with. Rather, you ought to utilize your advertising abilities to make your clients trust that they require your items or administrations. Obviously, this should be possible via deliberately picking your Internet showcasing systems and making your clients trusted that they are not controlled, or are affected by your Internet promoting techniques, however that they are really offered with an astounding and awesome chance to utilize your administrations. You have likely observer to this yourself, when you needed to purchase something that you didn’t generally require, yet felt truly powerful urge to do as such at any rate in light of good Internet showcasing techniques that of the organizations use.
- Pre-Anticipate Problems And Solutions
Much sooner than you encounter any kind of issues with your Internet promoting systems, you ought to have the capacity to take a seat and pre-expect the issues being referred to. Additionally, you ought to have the capacity to think about the important moves which ought to make place keeping in mind the end goal to take care of these issues. Read More